LANSING — The Michigan Film Office announced Thursday the pilot for new a cable television series and the second season of the Internet program Detroit Rubber have been approved for film incentives from the state.

The television pilot project is a reality show following a Michigan gym owner and his staff as they work to train professional athletes and the middle-aged dads that work alongside them. 

Shooting in Plymouth, the project is being directed by Michigan native Chris Farah with Mike Farah and Anna Wenger producing.

“Both of these projects highlight Michigan entrepreneurs and their businesses while providing opportunities for the talented crew base we have here in the state,” said Margaret O’Riley, director of the Michigan Film Office. “It is especially exciting that Chris and Mike Farah, two talented filmmakers from our state, are bringing another project home to Michigan.”

The pilot was awarded an incentive of $78,153 on $259,922 of projected in-state expenditures and expected to hire 35 Michigan workers with a full-time equivalent of 2 jobs.

Detroit Rubber Season 2 was awarded an incentive of $68,348 on $235,987 of projected in-state expenditures. The project expects to hire 20 Michigan workers with a full-time equivalent of 1 job.

Detroit Rubber follows Rick Williams and Roland “Ro” Coit, owners of the Royal Oak sneaker shop Burn Rubber and boutique two/eighteen. The show will continue to highlight these Michigan entrepreneurs as they balance family, a growing business and day-to-day struggles.

Michigan native Christos Moisides will serve as director and producer on the project with executive producers including Marshall Mathers and Paul Rosenberg from Shady Films and Evan Bregman, Ben Silverman, Montrel McKay and Danny Lee from Electus. The eight episode show will again air on the premium YouTube channel LOUD, which has more than 135,000 subscribers and 1.5 million views each week.

In fiscal year 2013, 19 projects have been awarded a total of $33,078,203 on $127,566,757 of approved production expenditures for the year.  These projects are expected to create 1,376 Michigan hires with a full-time equivalent of 599 jobs.

The MEDC Film Review Committee, comprised of senior MEDC staff including the Michigan Film Commissioner, reviews all completed applications using the statute to guide approval decisions.

The Michigan Film Office was created in 1979 to assist and attract incoming production companies and promote the growth of Michigan’s own film industry. The Film Office also administers the incentive program for film, television and other digital media production in Michigan. For more on the Michigan Film Office, visit


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