ROCHESTER — Rochester-based OptimizeRx Corp. (OTC: OPRX), a developer of digital patient support technology for e-prescribing, announced a new partnership with Montvale, N.J.-based PDR Network, a distributor of FDA-approved patient drug safety and support services for electronic health record and e-prescribing platforms.
Under the agreement PDR will bring to market OptimizeRx’s patent solution for e-coupons in EHR workflow to the parties’ extensive combined EHR network.
“Today’s healthcare providers view the EHR as their ‘desktop’ — the center of their workflow — relying on them to provide convenient access to critical information throughout their day,” said Andrew Gelman, senior vice president, EHR vendor relations at PDR Network. “By partnering with OptimizeRx, we will become a hub for that information, offering the most comprehensive patient financial support solution to manufacturers and thus helping healthcare providers bring dramatic savings to their patients on their medications.”
OptimizeRx’s SampleMD patented technology has been the leader in integrating electronic vouchers, co-pay and other targeted patient support directly within the e-prescribing workflow providing solutions for many of the top drug manufacturers.
“By integrating into the PDR Network platforms, we will open new opportunities for our bio/pharmaceutical clients to reach healthcare providers with product information and financial support programs that will help their patients begin and adhere to therapy, improving health outcomes,” said Shad Stastney, OptimizeRx CEO. “Through this relationship, our companies will lead the industry in delivering innovative services within EHR workflow to benefit healthcare professionals and their patients, while meeting the business needs of our biopharmaceutical clients and EHR partners.”