Reporting Matt Roush
MACKINAC ISLAND (WWJ) — GalaxE.Solutions, an IT developer based in New Jersey but with growing operations in Detroit, has a new wrinkle on its Detroit-centric marketing.
Two years after introducing a new IT industry campaign, “Outsource to Detroit,” GalaxE released a short video, “Love, Detroit,” during the Detroit Regional Chamber’s Mackinac Policy Conference.
The core message, as told through the words of a personal letter from the city to a friend, is: “Come visit. It’s time.” The video can be viewed at http://www.Galaxesolutions.com.
Displaying images both iconic and eclectic, “Love, Detroit!,” which refers to the letter’s ending salutation, promotes the limitless lifestyle, artistic, cultural and entertainment resources that are uniquely Detroit — from Belle Isle, Campus Martius, Greektown and Mexican Town to Techno Fest, downtown sports teams and the Nain Rouge Parade.
Voiced by WDET’s Ann Delisi and produced by Detroit-based Skidmore studio, “Love Detroit” features additional video footage provided by WDIV-TV Channel 4 and the Detroit Opera House.
“I lived in New York City through the ’70s and ’80s and witnessed that city’s comeback firsthand,” said Tim Bryan, chairman and CEO of GalaxE.Solutions and creator of “Love, Detroit!” “This city is realizing that same resurgence right now. We want everyone to come to Detroit and experience it for themselves. We think that once they do, they’ll want to stay.”
As did “Outsource to Detroit,” GalaxE’s “Love Detroit” campaign will benefit Goodwill Industries of Greater Detroit, supporting job creation, training and placement programs that support Detroit area residents as they become “Trained, Trusted and Ready to Work.”
“Love Detroit” t-shirts are available with a donation of $10 or more via the following:
* Goodwill Industries’ flagship upscale resale store at 41937 Ford Road in Canton Township
* Goodwill Industries’ Ben & Jerry’s PartnerShop at 1014 Woodward Ave., in Detroit in the Compuware building
* Visiting Goodwill Industries online at www.goodwilldetroit.org (postage/handling charges apply)
* Calling Goodwill at 1-313-557-8791 (postage/handling charges apply)
Said Lorna G. Utley, President and CEO, Goodwill Industries of Greater Detroit: “GalaxE is a Goodwill corporate partner with a shared, vital mission. Our organizations share the resolve to motivate corporations to heed the call and recognize the tremendous opportunities that exist to do business in Detroit which will, in turn, serve to put people back to work.”
Added Bryan, “As we note in our video’s closing ‘p.s.,’ we are hopeful that others will also ‘share the love’, through this video, social media and their own personal invitations, to friends, family, everyone. Invite them to see what Detroit is really all about; join us and be a part of something very special.”
GalaxE provides IT support and software for the health care, retail and financial industries. Its headquarters is in Somerset, N.J. It has additional offices in Detroit, New York City, Toronto, the United Kingdom, Hong Kong, and Bangalore and Hyderabad, India.
More at www.galaxesolutions.com.