ANN ARBOR — A Brighton-based startup called Message Blocks was awarded Best of Boot Camp at the conclusion of Ann Arbor Spark’s 22nd Entrepreneurial Boot Camp last week.
Message Blocks was chosen as winner by a panel of investors who rated the pitches of 10 participating teams.
As Best of Boot Camp winner, Message Blocks received membership to the New Enterprise Forum and an NEF coaching team for one year, as well as an engagement with the Ann Arbor Spark business accelerator.
Message Blocks provides a platform for meeting planners to manage all the details of an event in one simple, easy-to-use place. It provides professional planners with a comprehensive system to streamline workflow and team coordination.
“Through the Boot Camp process, we learned that customer discovery never ends, that we need to truly understand our customers pains and that there is an incredible support network available to start-ups through Ann Arbor Spark and its partners,” said Message Blocks founder Len Gauger. “With the information we learned during the Boot Camp process, our team made key pivots, conducted game changing discovery and have positioned our company to truly engage with professional planners at greater level. We feel confident and prepared for the road ahead.”
Ann Arbor Spark’s Entrepreneurial Boot Camp process quickly and effectively validates and focuses an entrepreneur’s business idea. Compared to other entrepreneur education programs that focus on teaching how to write a business plan, Boot Camp gives business founders the tools to decide if their idea is worth planning on.
In addition to the 10 teams, 40 volunteers participated in Ann Arbor SPARK’s Entrepreneurial Boot Camp. A twice-a-year program, Boot Camp has assisted more than 290 companies since 2002.
Ann Arbor Spark, the business and entrepreneurial support organization for Washtenaw and Livingston counties, will host its next Entrepreneurial Boot Camp Oct. 16 and 17.