Bob Evans partnered with CBS EcoMedia and First Book to deliver free books to 69 second graders at Gompers Elementary School in Detroit on Tuesday morning – along with a complimentary healthy breakfast.
This spurred a reading party with the Gompers students as special guests representing all of the students across the Detroit public school system who will be receiving the 2,500 free books being distributed, thanks to Bob Evans’ financial support. The party was hosted by Aaron Heddy, General Manager, Bob Evans Restaurant #87, Principal Bobbie Posey Milner, and Gompers Elementary School, along with Teresa Pipia of First Book and Paul Polizzotto, President and Founder of CBS EcoMedia Inc.
After their nutritious breakfast was served, Bob Evans’ volunteers, along with Teresa Pipia, Paul Polizzotto, and members of the CBS 62 staff, read to each of the students. With the financial funding support from Bob Evans, the distribution of 2,500 new, age-appropriate books will reach children from all across the Detroit public school system.
“Being able to put new books into kid’s hands in time for summer break is critical, and we’re grateful to Bob Evans for making it possible,” said Teresa Pipia, Vice-President of Strategic Alliances for First Book. “The loss of reading skill over the summer hits kids from low-income families especially hard; these books will make a real difference.”
Bob Evans will also aid an additional $1,000 for the EcoMedia EducationAd funding to Gompers for the school to purchase more books from First Book that will support the school’s summer reading programs. CBS EcoMedia Inc. works toward the ultimate goal of creating positive social change, reaching out across television, radio, interactive, publishing and outdoor media. Through EcoAd, WellnessAd, and EducationalAd programing, advertisers have the opportunity to financially support much-needed local projects that will, in turn, help the communities worldwide.
“We’ve had a fantastic time here at the First Book reading party for the second graders at Gompers Elementary School,” said Paul Polizzotto, President and Founder of CBS EcoMedia Inc. “When you have the privilege as we did [Tuesday] to read to the kids of Detroit and see their faces light up with interest and enthusiasm, then you witness the power of books on young impressionable minds. Bob Evans Restaurants made that possible for 69 second graders here at this school and all across Detroit with their EducationAd advertising and the funding it generated.”
Check out photos from Tuesday’s event HERE.