FENTON — The digital marketing agency 3Sixty Interactive said Tuesday it had  released a new white paper aimed at helping business owners and marketers learn how they can reduce bounce rates on their website.

Bounce rate measures the percentage of people who come to your website and leave instantly or “bounce” from your site. This paper gives an in depth analysis on understanding bounce rate and steps that you can take to reduce bounce rates on your businesses website.

Some of the tips 3Sixty Interactive gives in this white paper include understanding and presenting your businesses unique value proposition, website design and browser compatibility importance.

“Bounce rate is a vastly important metric to understand and use. Bounce rate is an indication of the quality of traffic coming to your website and helps you pinpoint the aspects of your site that are failing to meet visitor needs,” stated Dale Keipert, Chief Strategist at 3Sixty Interactive, “this paper will give readers some useful tips to help them reduce their bounce rate and make their website more user friendly.”

Download the “How to Reduce Your Bounce Rate” white paper at www.3sixtyinteractive.com/reduce-bounce-rate.

3Sixty Interactive wants readers to spread the knowledge, so they are offering an incentive along with every download. Share this white paper with your friends to earn points towards an iTunes gift card. Each of your referrals that comes back and downloads this paper equals a point. When you reach 15 points, 3Sixty Interactive will give you a free iTunes gift card.


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