DETROIT — Mango Languages, a provider of self-guided language learning software, is introducing the beta version of its newest patent-pending innovation, Mango Premiere, a language learning resource that teaches language through movies, at the American Library Association’s Annual Conference in Chicago, Thursday, June 27 – Tuesday, July 2, in booth 1440.
Mango Premiere adapts to today’s learners by combining education with entertainment, and will launch in beta with the popular Chinese film, Kung Fu Dunk, teaching language learners Mandarin vocabulary, language and culture. A catalog of movies in a variety of languages will be released later this year.
Mango Premiere was conceived as a result of a collaboration between Jason Teshuba, CEO, and Kimberly Cortes, linguist. Both shared similar language learning experiences through entertainment — Cortes through watching soap operas in Spanish with friends and Teshuba through Brazilian TV shows online.
“Our research shows that the two biggest barriers to learning a new language are time and motivation,” Teshuba said. “Mango Premiere addresses both of these constraints, because let’s face it … who doesn’t like to watch movies? We developed Mango Premiere so language learners can be entertained, while immersing themselves in the everyday life and culture of a country through Mango lessons and the storyline of the film.”
Mango Languages is the market leader in the public library space, serving more than 2,700 libraries across the country, and has a roster of government and corporate clients that includes the United States Air Force, Kellogg Co., Hyundai Kia American Technical Center, Henry Ford Health System, HCA Management Services, Leo Burnett and Massachusetts General Hospital. Mango Premiere uses the same respected methodology that made Mango’s current products a success and will be available to current Mango customers along with 60 foreign and 17 ESL language courses.
“We have worked on developing and perfecting Mango Premiere over the last year, and we’re ecstatic to introduce the product with the release of Kung Fu Dunk at this year’s ALA Conference,” Cortes said. “This is the first of many movies in a number of languages that we will be releasing to teach people language, culture, vocabulary and grammar in entertaining and engaging ways.”
For those attending the ALA Annual Conference and interested in learning more, Mango Languages will be hosting a red carpet event to release Mango Premiere, Friday, June 28, from 5 to 7 p.m. Central time, booth 1440.
More at www.MangoPremiere.com.