DEARBORN (WWJ) — For the past month, the Web site of Dearborn-based Educational Data Systems Inc. has been assembling a puzzle that today revealed a new company logo, replacing an image that has been with the organization since its birth in 1979.

The work force development, customized training and consulting company says its new logo paints a picture of an organization that is on the move with a goal to help over 250,000 individuals in transition by 2016 and serves as a launching pad for its latest philanthropic effort.

The new logo draws on the classic building block design of EDSI’s first logo, while employing a modernized typeface and color palette. Integration of EDSI’s new logo will begin this summer and continue throughout the year. More information about EDSI’s transition can be found at

Said EDSI CEO Kevin Schnieders: “We paid a graphic designer $75, more than 33 years ago, to develop our original logo. It’s an image that we’ve always loved, because of the people and the efforts that it represents. When we considered an updated look, we set out to modernize the original design, while recognizing all of the positive feelings we have for the EDSI building blocks. The new logo signals that we will always embrace what’s next, with a genuine sense of respect and an appreciation for what was.”

In support of unveiling its new logo, EDSI worked with World Clothes Line, an apparel company that matches customer purchases and delivers new items to people in need, to design and produce a unique t-shirt commemorating the launch. Three t-shirt designs have been created for EDSI’s website visitors to view and vote for their favorite at The t-shirt receiving the most votes will become the official launch apparel, with EDSI purchasing 500 of the American-made shirts for its employees and partners. For each t-shirt purchased by EDSI, World Clothes Line will also provide a new item of clothing to people in need in Metro Detroit and across the country.

“We are excited to partner with World Clothes Line to generate some great buzz for the launch of our new logo and also provide clothing for people who really need it,” said Casey White, EDSI’s strategic marketing coordinator. “This philanthropic partnership certainly supports our core purpose at EDSI of helping people.”

To help current and future clients understand the company’s future focus, EDSI has created a “Painted Picture” video on its website, In the video, Schnieders is aided with easily understandable graphics as he explains the company’s strategic thinking and vision for 2016 when, through training and partnerships, they intend to increase their geographic reach and the number of people in transition served from 25,000 to 250,000.

“At EDSI, we really do believe a picture is worth a thousand words,” said Schnieders. “With the guidance of some great partners, we put that belief to the test by creating a painted picture to communicate the vision for EDSI in 2016. It’s a vision whose foundation is based on our mission of seeing through our client’s eyes to understand their needs and our core purpose of helping people.”

EDSI has grown to a network that employs more than 400 people in eight states and Washington D.C. EDSI’s professionals support a broad range of industries including manufacturing, workforce development, utilities, transit, automotive, logistics, retail, food services, hospitality, education and training. EDSI has experienced rapid growth in recent history, illustrated by its inclusion in Inc. Magazine’s 500/5000 list of the nation’s fastest growing private companies for five straight years.

Established in January 2010, World Clothes Line is an apparel company that matches customer purchases and delivers new items to people in need. Through the generosity of their customers and dedication of their team, the company’s “shoot for the stars” goal is to create an active clothing collection for every country of the world where there are people in need of clothing.


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