Continuity Programs Opens Doors to New Headquarters

WALLED LAKE (WWJ) -- Continuity Programs, a provider of customer relationship marketing and client retention services, has moved its corporate headquarters to a new location within the same city.

The 15-employee company's new address is 8451 Boulder Court in Walled Lake. Its phone and other contact information remain the same.

Continuity Programs has increased its space more than three-fold, from 5,000 square feet to 16,000 square feet, to accommodate new equipment and expand its marketing team. The newly renovated space is near the former location that it occupied since 1989.

The new equipment will be unveiled at an open house at Continuity Programs' new office on Thursday, Oct. 24. These items help distinguish the company's advanced customer service from the competition and include two high-volume Xerox commercial 770 Digital Color Presses, two Xerox ColorQubes with specialized finishing and booklet making, a Neopost DS85 Four-station Inserter with Maxifeeder, a Neopost AS950 Color Envelope and Address Printer with full-bleed capability, a Neopost TA25 Tabbing and Stamping System, a Neopost PF90 Automatic Folder, and a Neopost IS480 Mailroom Dynamic Scale and Meter.

"With these changes, we are able to provide the best image quality available, increase production capabilities, reduce costs and become more efficient," said Kirk King, president of Continuity Programs. "The shorter turnaround times will help us to improve the quality and expand our product offerings and meet our clients' increasing demands for personalized and variable data marketing solutions."

Continuity Programs, www.continuityprograms.com, provides personalized direct mail and e-mail campaigns, customer satisfaction surveys and intelligent database marketing. Its clients come from a wide array of industries, including banking, mortgage, insurance, heating and cooling, home performance, real estate, legal, financial planning, moving, automotive and child care.