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Detroit Lions Select Veritix® as Exclusive Primary Ticketing Provider

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Tom Lewand of the Detroit Lions. (Photo by NFL via Getty Images)

Tom Lewand of the Detroit Lions. (Photo by NFL via Getty Images)

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CLEVELAND, July 29, 2013 /PRNewswire/ — Veritix®, the leading innovator in digital ticketing, event marketing and relationship management applications, today announced it was selected by the National Football League’s (NFL) Detroit Lions to become the team’s exclusive primary ticketing provider in a multi-year agreement. The Lions are the first NFL team on the Veritix platform and join several other leagues utilizing the company’s technology, including the NBA, NHL, American Hockey League, Major League Soccer, NASCAR, and NCAA teams.

Veritix will provide primary ticketing services for all Detroit Lions events, as well as secondary ticketing services for non-football events through Flash Seats®, the patented Veritix digital ticketing system. Flash Seats will be available as a digital entry method for fans, making Ford Field the first NFL stadium to offer Flash Seats technology. 



Detroit Lions officials selected Veritix because of the company’s proven, reliable and advanced platform, which recently powered the largest digital ticketing event in history at the 2013 NCAA Men’s Final Four basketball tournament. Through the Veritix offering, the Lions will have a single, end-to-end system to manage their ticketing operations, including primary sales for all stadium events and secondary sales for non-football events, paper and digital tickets, relationship management tools and data analysis. 



“We remain committed to implementing innovative technologies throughout our organization with a goal of engaging fans in a consistent and meaningful way,” said Tom Lewand, President of the Detroit Lions. “The Veritix platform will provide our season ticket holders, fans and partners with the best ticketing features, benefits and experience possible when entering Ford Field.”



The Detroit Lions will now also be able to offer a secondary marketplace for non-football events through Flash Seats. This branded marketplace will provide fans with a safe, reliable and guaranteed secondary market for tickets to events taking place at Ford Field. 



“The Detroit Lions are innovators in the NFL, and their selection of Veritix proves they are focused on providing the best possible ticketing and event experience to their guests,” said Guy Villa, Vice President, Sales at Veritix. “We look forward to providing the best ticketing, event marketing and relationship management technologies available and partnering with the Lions for many years to come.”

About Veritix ®


Veritix® provides the most dynamic paperless ticketing, event marketing, and relationship management applications to artists, professional sports teams, universities, arts organizations, and entertainment venues. Veritix recently made history with its Flash Seats® system, the only patent-protected, fully-integrated paperless ticketing platform in the industry, at the NCAA Men’s Final Four – the largest digital ticketing event ever. The Veritix ticketing platform lets clients truly take ownership of their ticketing operations and build better relationships with their customers and fans.

Veritix® currently provides ticketing services to major venues across the U.S., including Quicken Loans Arena (Cleveland), Toyota Center (Houston), Energy Solutions Arena (Salt Lake City), Pepsi Center (Denver), Dick’s Sporting Good Park (Denver), and Paramount Theatre (Denver); four National Basketball Association teams, including the Houston Rockets, Denver Nuggets, Utah Jazz and Cleveland Cavaliers; the National Hockey League’s Colorado Avalanche; the American Hockey League’s Lake Erie Monsters; Major League Soccer’s Real Salt Lake and Colorado Rapids; Dover Motorsports, Inc. (Dover International Speedway); and Texas A&M University, Boise State University, Duquesne University and University of Texas at Arlington.

About the Detroit Lions


The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit. The team located to Detroit in 1934 and is the National Football League’s fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2011, when they finished with a 10-6 record. In addition to professional football, the Detroit Lions have a very visible and active community relations role in the Detroit area. With a focus on health and wellness and community revitalization, the Lions have contributed $6.2 million through philanthropic efforts since 1991. For more information visit http://www.Detroitlions.com.


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