DETROIT (WWJ) They’re not typical back-to-school supplies, but some parents of kids with severe allergies are using temporary tattoos to identify their children’s medical conditions.

And some doctors are applauding it.

“Especially if they’re young children that aren’t able to vocalize what they’re allergic to, having things like a tattoo or a bracelet in place to help notify other people that they do, in fact, have these life threatening reactions to certain foods I think is a very important thing to have in place,” said William Beaumont Hospital Pediatric Allergist Devang Doshi.

Last month, a 13 year-old girl died from a severe allergic reaction to peanuts at summer camp.

In reaction to incidents like that, Michele Walsh, a mother of three from Baltimore, created SafetyTat, according to USA Today. The company sells brightly colored temporary tattoos or long-lasting write-on stickers for $19.99.

They have messages like “ALERT: NUT ALLERGY” and other critical information.


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