WARREN (WWJ) — MSX International and Logi-Serve Tuesday announced a partnership to integrate their products for the auto industry.
Warren-based MSX provides products and services to support automakers and dealerships to improve retail network performance. Farmington Hills-based Logi-Serve provides employee assessment and development services.
Under the agreement, Logi-Serve and MSXI will create a testing tool unique to the automotive industry, based on Logi-Serve’s visual storyboarding platform and unique business analytics system, to help dealer networks achieve and maintain sales and service excellence. MSXI will integrate the online testing tool across its portfolio of service offerings, enabling its global automotive customer base to improve retail sales and service quality for customers.
“MSXI’s customers will benefit from the outstanding technology that Logi-Serve has pioneered for accurately predicting an individual’s ability to provide quality customer service and sales,” said Pieter Van Rosmalen, global vice president, MSXI. “Service excellence is key to the future of the dealership business model, and Logi-Serve brings a laser-like focus to this area. This new tool is fully complementary to our own related offerings around assessment, development and training people at retail.”
Logi-Serve simulates real-life work situations that predict how well potential employees will offer sales and service, improving the process of selecting and developing employees. This generates a pool of talent that is fertile soil for MSXI’s training and performance improvement products, which help grow the dealership’s bottom-line and increase customer loyalty and satisfaction.