FARMINGTON HILLS (WWJ) — RouteOne has launched ‘FinanceConnect,’ a new digital consumer credit application that enables automotive dealers to create a compelling and unique online shopping experience to drive auto sales and financing growth.

“More and more customers are shopping for vehicles online,” said Mike Jurecki, RouteOne CEO. “Our new FinanceConnect product suite helps dealers take advantage of that opportunity by turning traffic to dealer websites into actionable sales leads. It is a customizable tool that is tied directly to RouteOne’s core credit application system and is backed by our world-class support team.”

Designed to provide dealers with a robust and fully integrated online consumer shopping experience, FinanceConnect offers dealers a customizable credit application ‘microsite’ to meet and engage their customers where they are — online. Dealers may include credit incentives, vehicle specials, and other promotional materials within their custom microsite. It can be further customized with the dealer’s logo and colors to coordinate with the manufacturer the dealer represents.

Because the product leverages the RouteOne credit application system, the integration RouteOne customers already have with their dealer service providers, CRM systems and other third-party tools is readily available. This helps dealers to better track sales leads as they come in, and avoid duplicate data entry and redundant efforts. Additionally, it ensures all applications submitted through FinanceConnect are held to the same compliance standards as the core RouteOne credit application system, so compliance is consistent, whether an application is received online or at the dealership.

FinanceConnect is compatible with tablets and mobile devices, empowering dealers to work the application with the customer outside the F&I office, at home, or on the go.

Finally, RouteOne’s FinanceConnect Premium solution offers a professional and interactive video that guides customers through the application process. Because FinanceConnect is easy to use, consumers will be more likely to complete the application process, which will improve their experience at the dealership by allowing dealers to spend more time selling and less time doing data entry.

Dealers who subscribe to FinanceConnect prior to Dec. 31 will receive the first 60 days free, with no setup fee. Dealership system administrators may subscribe their dealership directly through RouteOne, or they may visit or contact the RouteOne Help Desk at 866.768.8301 for assistance.

RouteOne was formed in 2002 by Ally Financial (formerly General Motors Acceptance Corp.), Ford Motor Credit Co., TD Auto Finance (formerly Chrysler Financial), and Toyota Financial Services to create a more streamlined credit application for automobile dealers and their customers. Providing access to more than 19,000 dealers in North America, RouteOne’s web-based system allows automotive dealers to submit credit applications to the largest indirect lenders, request credit reports, and increase profitability with RouteOne’s free Dealer Reporting Suite. More information is available at


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