ANN ARBOR (WWJ) — Ann Arbor-based ForeSee, the global leader in technology-driven customer experience analytics, announced that 60 new companies have recently started measuring and analyzing their mobile customer experience with ForeSee.

Included are AARP,, Anthem Insurance Companies, Bloomberg, CarMax, Dick’s Sporting Goods, Edible Arrangements, LG Electronics, New Balance, Sterling Jewelers and The Weather Channel.

Many of these customers already use ForeSee to measure the customer experience with the web, as well as at stores and contact centers.

With ForeSee, organizations can measure a customer’s experience with a mobile website or app, gain intelligence into how visitors are interacting with their mobile sites, and prioritize improvements that will have the greatest return on investment.

Through a scientific and predictive methodology, ForeSee is able to quantify the impact of the mobile experience on future use, purchases, loyalty and retention as well as identify a mobile visitor’s demographics, purchase behavior and frequency of use.

Measuring the mobile experience, either on mobile websites or applications, is essential because a customer’s satisfaction with the mobile experience is predictive of loyalty, recommendations, sales and brand preference. A strong measurement of the mobile experience can also pinpoint areas of improvement to help inform a company’s overall mobile strategy.

“As our world becomes increasingly fast-paced and nimble, consumers are turning to their smartphones and tablets as essential tools for engaging with brands,” said Eric Feinberg, ForeSee senior director for mobile technology. “The savviest businesses not only recognize this mobile shift but are actively capitalizing on this massive opportunity to improve the customer experience. At ForeSee, we are thrilled to be working with so many organizations who realize the importance of measuring the mobile customer experience and are doing so with the same care and attention to detail that has been applied to the web experience for years.”

To date, ForeSee has collected more than 2.5 million mobile surveys from measuring more than 100 mobile sites and apps spanning numerous industry segments, such as retail, education, news media, healthcare and professional services. Additionally, Forrester Research recently highlighted ForeSee in its mobile analytics report, Forrester’s Shopping Guide to Mobile Analytics Vendors, underscoring ForeSee’s position as a leader in the market.

“One of our philosophies at ForeSee is that you can’t manage what you don’t measure. For businesses that have invested time and resources into their mobile sites and apps, the logical next step is to invest in the tools that will properly measure and analyze the mobile customer experience,” said Larry Freed, president and CEO of ForeSee. “Regardless of industry, this is an exciting time to be working in the mobile space, and ForeSee is already accomplishing great things with our newest mobile customers.”

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