DETROIT (WWJ) — Detroit’s Compuware Corp. (Nasdaq: CPWR) announced that its industry-leading application performance monitoring as a service now provides performance testing of mobile web applications across 4G LTE networks.
This enables companies to improve the speed and performance of their mobile web applications well in advance of the 2013 holiday season, to deliver better mobile customer experiences, increase revenue and protect brand reputation.
The explosive growth and adoption of 4G LTE technology by consumers using smartphones and tablets will drive significant growth in mobile web traffic and sales beginning this holiday season and continuing in the future. E-commerce retailers report that sales are increasingly booked from mobile devices, and this number is growing. According to ComScore, four out of five consumers now use smartphones to shop or to complete banking transactions and other operations online.
Compuware technology evaluates application performance across the entire e-commerce delivery chain — from the mobile shopper on a smartphone or tablet, through the cloud, deep into the data center — ensuring fast, seamless access to applications, regardless of how customers access them.
“We have been investing to make our mobile web site a primary sales channel for new and returning customers, and predict a significant and increasing percentage of sales will be initiated from mobile devices this holiday season,” said Mark Lilien, senior vice president and CIO for Things Remembered. “With more customers having access to high-speed mobile networks, we can increase the sophistication of our mobile web site. But we recognize the need to monitor the end-user experience proactively to ensure that we continue to serve all customers all the time. The ability to leverage Compuware’s extensive monitoring network of different mobile carriers across different geographies and carrier technologies has become a key component of our end-to-end performance management approach.”
In order for companies to effectively handle the expected onslaught of mobile and tablet traffic this holiday season, a robust APM solution needs to be in place. With Compuware APMaaS, IT organizations can now deploy and manage a single solution that provides real-user, synthetic, third-party service monitoring and business impact analysis.
“We are in the midst of the mobile explosion, and visibility into the mobile user experience has become a must-have,” said Steve Tack, vice president for Compuware’s APM business unit. “Studies show that mobile application users have already surpassed traditional PC users in North America. It is important that we continue empowering companies to monitor users’ experiences with the industry’s largest performance testing network so that they are able to deliver the best mobile experience possible.”