Leaders & Innovators: Jason Wolcott

Jason Wolcott is founder and CEO of 3CSI Group in Northville. 3CSI subsidiaries include Digital Roots, a social CRM software company, and Verego, a corporate social responsibility business. Wolcott leads the delivery of strategic customer relationship management solutions to 25 brands, 80 percent of which are Fortune 500. With a deep background in marketing, emerging technologies, and corporate operations, he has transformed his businesses from start-ups to industry leaders in customer service operations for new and emerging media. Digital Roots grew exponentially in its first years, with revenue roughly doubling each year. The company has grown from 18 employees to more than 30 over the past year. Recently, the company moved from Novi to 7,000 square feet of space in new offices in Northville. Digital Roots was awarded the 101 Best & Brightest Sustainable Companies award, presented by Corp!, the Grand Rapids Business Journal, and dmStrategists. The firm has teamed up with Detroit entrepreneur Thanh Tran to house Kidpreneur, a kid-friendly teaching facility available to members of the local community interested in entrepreneurship and technology. Previously, Wolcott held positions at General Motors, becoming one of its youngest global executives in his 20s. He serves on the boards of Western Michigan University's ISM Executive Council, the Society of Consumer Affairs Great Lakes Chapter, and the Global Sourcing Council's 3S Awards committee. Wolcott received his bachelor's degree in integrated supply management from Western Michigan University. Read the full profile at www.ltu.edu/leaders.