Mysterious 'Concerned About The Blueberries' Billboard Draws Attention

By Christy Strawser, digital director

DETROIT (CBS Detroit) Michigan is the largest blueberry cultivator in the country, producing more than 100 million pounds a year.

But are the little guys in trouble?

With all the mysterious allure of a crop circle, a billboard sprung up near Flint, on I-69 near the I-75 off ramp, that says one simple thing: "I'm concerned about the blueberries."

Who? What? Why? No one knows.

And CBS Outdoors, owner of the billboard, isn't saying.

"We have no idea," an employee said.

Some are speculating the word "blueberry" is a euphemism for marijuana, others are going a more esoteric route, saying it represents children. One woman wrote a comment on a forum on a local media site, saying it was paid for by an opponent of the Affordable Care Act, otherwise known as Obamacare.

"This person has an affiliation with Blue Cross Blue Shield," Jaclyn Cortopassi-McCarthy wrote on Facebook. "That is all I will say."

Stokes Blueberry Farm employee Brenda is as perplexed as anyone about the billboard, agreeing with many others that Michigan had no issues with its bumper crop of blueberries this year.

"No issues, not that I know of, it was a good season here in Michigan," she said.