Andy Prakken Joins Duffey Petrosky As Chief Integration Officer: The marketing agency Duffey Petrosky announced the appointment of Andy Prakken to the position of executive vice president, chief integration officer/business intelligence. Prakken was previously executive vice president, chief media officer at Team Detroit/WPP, where he built and led a 300-plus person, four-business-unit resource that included Mindshare Ford Motor Media, The Brand Experience Entertainment Group, Marketing Science Unit and Total Communications Planning. His clients included Ford Motor Co., Sports Authority, Bosch, Carhartt, Warrior, Compuware, Johnson Controls, and Scotts Miracle Gro. Prior to that, he managed the JWT Media, Brand Content, Analytics and CRM teams servicing Ford, Payless Drugs, Kohl’s, Domino’s, White Castle, Delta Dental and Health Alliance Plan, among others. Prakken has won a long list of marketing industry awards and is often asked by the news media for comments on industry practices and trends. He graduated from Oakland University with a bachelor of science in marketing. Embark Digital, a Duffey Petrosky company, offers clients strategic digital, social and mobile marketing communications services. For more information, visit or contact Jo Bourjaily at (248) 766-5765.


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