OKEMOS (WWJ) — TechSmith Corp. has been making software to help people share screenshots, video and other content more easily in presentations since 1987.
Wednesday, the company said it’s about to introduce new products reflecting the fact that people are no longer tethered to a PC.
In fact, a recent study from ComScore found that 54 percent of digital consumers in the U.S. engage on both computer and mobile devices, resulting in multi-platform majority.
Thus, TechSmith announced its “shifting its approach by reimagining how desktops, mobile devices, software and platforms are used together to help people work more effectively, wherever they may be.”
TechSmith said it wants to make sure that creating, sharing and collaborating around content stays simple and intuitive, no matter what device is being used.
There are now more than half a billion devices in U.S. homes that are connected to the Internet and deliver apps.
“In a multi-device, multi-platform world, TechSmith can dramatically change how people communicate and collaborate with their devices,” said Bill Hamilton, founder and president of TechSmith. “We are creating a world where anyone, regardless of age, experience or technical expertise, can share what they know through video, images and text.”
So, TechSmith says it’s introducing TechSmith Snagit for Google Chrome, Google Drive integration in Snagit and Camtasia, and TechSmith Fuse, an app to share content from mobile devices to Snagit and Camtasia.