DETROIT (WWJ) — The Consumer Electronics Association announced that a record nine automotive manufacturers will exhibit at the 2014 International CES, formerly known as the Consumer Electronics Show, Jan. 7-10 in Las Vegas.
Chrysler, Ford and General Motors will showcase their latest technologies in an enhanced lineup of automotive technology exhibits, TechZone special exhibit areas, and conference sessions, along with imports Audi, BMW, Kia, Mazda, Mercedes and Toyota.
Automotive exhibits at the 2014 CES will cover more than 140,000 net square feet of exhibit space, up 25 percent over the 2013 event. More than 125 total automotive tech companies, including Delphi, Dual Electronics, JVC Kenwood, Mitek, Pioneer, and QNX, will showcase their latest automotive technologies and services on the 2014 CES show floor.
CEA industry forecasts predict sales of factory-installed vehicle technologies will increase by nearly 20 percent in 2014 to $11 billion. Connected systems, like OnStar and Ford Sync, offer infotainment, communication, safety and driver assistance. CEA consumer research shows 17 percent of United States households now own a vehicle with a connected communication and safety system. CEA expects this figure to rise quickly in the coming years as car companies make these systems available across more models.
“As the car has become more connected and consumers demand increased interaction between their mobile devices and their car, we have seen the number of auto manufactures at the International CES rise year after year,” said Gary Shapiro, president and CEO of CEA. “CES touches every corner of the consumer technology economy, from digital health to automotive. We can’t wait to welcome a record number of automotive manufacturers to the 2014 CES.”
Highlighting automotive technology at the 2014 CES, Rupert Stadler, chairman of the board of management of Audi AG, will deliver a Tech Titans keynote address at 8:30 p.m. on Monday, Jan. 6 in the Cosmopolitan’s Chelsea Theater. Stadler will discuss connectivity, autonomous driving technologies and other rapidly evolving innovations in the automotive industry. Audi Night at CES will immediately follow from 9:30 to
11:30 p.m. at the Chelsea.
The 2014 CES will feature show floor areas dedicated to today’s latest automotive technology. The GoElectricDrive TechZone, sponsored by the Electric Drive Transportation Association in the North Hall of the Las Vegas Convention Center, is a showcase of electric drive technologies, products and services. Electric vehicles and their associated charge stations — for homes, condominiums, public buildings — and a range of electric mobility products and services can be found in this area of the show floor.
Three key CES conference sessions will focus on automotive electronics:
• Just Around the Bend: How Technology will Change Driving: The dashboard revolution is heating up and the road to self-driving cars is lined with technology we couldn’t have imagined 10 years ago. From safe-driving sensors to voice and gesture controlled infotainment systems to heads-up displays with augmented-reality overlays and more. Gurus of car tech reveal which technologies are redefining driving’s future.
• Connect2Car: If You’re Not Connecting, You’re Interrupting: Connected vehicles are quickly becoming part of the contemporary driving experience. Technologies and innovations are emerging from both automotive and consumer electronics companies, as well as aftermarket and new, non-endemic players. The challenge remains on how effectively systems, apps, content and context get installed, upgraded and integrated into vehicles and consumer lifestyles.
• Collaborate Or Die: Once carmakers demanded their suppliers “open the box” of in-vehicle infotainment “head units,” the way IVI software is developed has changed completely. Formerly bitter rivals now must work together on the increasing complex IVI infrastructure while still maintaining their competitive advantage. This session will focus on the alliances and other collaborative efforts facilitating these next generation systems.
More at http://www.CESweb.org.