EAST LANSING (AP) – Chants of “We want tacos!” at Michigan State basketball games are now in vain.
For years, Taco Bell locations in and around East Lansing gave out a free taco to fans with a ticket stub from a game where the Spartans scored at least 70 points. That led to chants at the team’s home court as Michigan State approached the 70-point threshold.
Taco Bell, however, ended the promotion this year, MLive.com reported.
Michigan State associate athletic director Paul Schager said a sponsorship agreement with Taco Bell ran out and the fast food chain didn’t renew. Schager said the promotion had been in place since 2004 and “was a fan-favorite and something very positive and very popular.”
The Associated Press sent a message seeking comment Wednesday from Taco Bell.
When the Spartans surpassed the 70-point total, Breslin Center public address announcer Terry Braverman would inform those in attendance, “You have tacos!” And in recent years, the arena’s scoreboard and video panel ring would display those words.
Following recent home games, however, all fans apparently weren’t aware that the promotion had ended. Long lines of taco-seeking basketball fans have formed at two Taco Bell locations near campus and flyers have been put up to inform Taco Bell customers looking for a free snack.
The school plans to replace the free taco promotion, Schager said, but details haven’t been finalized.
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