DETROIT (WWJ) – The busiest holiday shopping weekend is officially underway. As shoppers flock to big-box stores and nationwide retailers, residents in Metro Detroit are being encouraged to shop locally on Saturday, Nov. 30.

It’s all part of the annual “Small Business Saturday,” a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving.

Why should you participate in Shop Small and Small Business Saturday?

As a consumer, you are a key part in helping small businesses thrive. By shopping or dining at a small business throughout the year, you’re showing your support for all the small businesses in your neighborhood and reinvesting in the community you call home.

Small Businesses Saturday is the day that consumers like you go out and celebrate small businesses in force. This helps local entrepreneurs offer more jobs, which in turn invigorates the economy. Go out and support your favorite small business and search for savings on unique merchandise while experiencing spectacular service – a cornerstone of many small businesses.

How can I participate in Shop Small and Small Business Saturday?

That’s up to you! You can go shopping or dining at a local small business, tell others to be a part of the movement or share with your own network how you’re supporting small businesses in your neighborhood. Anything you can do helps to give small businesses the support they need to keep creating jobs, powering the economy and invigorating communities. And that’s what makes the movement a success.

There’s also perks for American Express cardholders.

Register any eligible American Express Card to get a one-time $10 statement credit when you spend $10 or more on Nov. 30 in a single, in-store transaction at a qualifying small business location.

How does it work?

a. Register any eligible American Express Card online at Registration is open until 11:59 p.m. Nov. 30, unless the registration limit is reached sooner.

b. Use your registered card to spend $10 or more in a single, in-store transaction. Online transactions do not qualify.

c. Get a one-time $10 statement credit for that transaction from American Express within 90 days after Nov 30, 2013.

For a list of participating businesses, visit


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