It’s available 24/7 — That’s right, young and old alike can watch the Jolly Old Elf feed his favorite pals, the reindeer.

Check out ReindeerCam below.

Carol Cain of CBS 62 reports Drew Born and Adam Loveless created the cam on their farm in Caledonia in west Michigan. It attracts 50,000 viewers each day.

With a $25,000 loan last year from Start Garden, a venture firm started by Grand Rapids social entrepreneur Rick DeVos, they’ve also added an iPhone/iPad app that sells for $1.99. It alerts people when Santa is going to appear to feed the reindeer.

Santa feeds his reindeer at 11 a.m., 6 p.m. and 9 p.m.

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