Pistons

200 Local Kids “Dream Big” For MLK Day

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PHILADELPHIA, PA - JANUARY 10:  Maurice Cheeks of the Detroit Pistons gets ready before the game against the Philadelphia 76ers at the Wells Fargo Center on January 10, 2014 in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2013 NBAE (Photo by Jesse D. Garrabrant/NBAE via Getty Images)

PHILADELPHIA, PA – JANUARY 10: Maurice Cheeks of the Detroit Pistons gets ready before the game against the Philadelphia 76ers at the Wells Fargo Center on January 10, 2014 in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2013 NBAE (Photo by Jesse D. Garrabrant/NBAE via Getty Images)

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DETROIT, Jan. 16, 2014 – Four kids from four tremendous metro Detroit organizations will have a taste of what it’s like to have a “dream” come true this Monday, Jan. 20, serving as “ball kids” for the day when the Detroit Pistons take on the L.A. Clippers at the Palace of Auburn Hills. In celebration and honor of Dr. Martin Luther King Jr., Blue Cross Blue Shield of Michigan and the Detroit Pistons will host more than 200 kids as part of the NBA’s “Dream Big” program. Kids from the Boys and Girls Club, Detroit PAL, YMCA and the Detroit Branch of the NAACP will be special guests of the two organizations, as they watch the Pistons battle the L.A. Clippers at 1 p.m.

“When children are physically active and eat right, they can accomplish more, whether it’s in the classroom, playing sports or simply being creative,” said Andrew Hetzel, BCBSM vice president for corporate communications. “Healthy lifestyle habits are formed early in life and Blue Cross is committed to making sure kids know the benefits of eating right and exercising. This is a community-wide effort and our partners, Detroit PAL, Boys & Girls Clubs, YMCA and the Detroit Branch NAACP, are helping to reinforce healthy habits with children. We appreciate the Detroit Pistons for celebrating the legacy of Rev. Martin Luther King, Jr. and recognizing this special day to integrate children into the activities, impacting them in positive ways and leaving them with a memory of a lifetime.”

Throughout the course of the game, the four participants will shag basketballs for the team, take a photo with a Pistons player and receive an autographed item prior to tip-off.  After the game, all participating youth will take to the court in a free throw shoot around.   As their ‘uniform’ for the day, all 200 participants will be outfitted in shirts and backpacks, courtesy of the Blues, containing the NBA “Dream Big” logo. In addition to enjoying an afternoon participating in healthy behaviors, the kids will enjoy a healthy lunch consisting of a sandwich, baked chips, celery/carrots and a bottle of water.

Upon entry to the game, all attendees will receive a “Dream Big” cheer card honoring Dr. King that fans can hold up throughout the event to show their support for his important message. The cards will include facts on Dr. King’s legacy, as well as information about Blue Cross Blue Shield of Michigan’s continuing focus on the importance of living a healthy lifestyle from a young age.  Kids attending the game will also receive an Andre Drummond growth chart.

Blue Cross Blue Shield of Michigan is committed to instilling healthy lifestyle behaviors in Michigan’s youth through numerous programs encouraging kids to be active and make healthy choices. Since 2004, the Blues have invested $5.8 million to help get kids healthy and active, all working to prevent childhood obesity.  In 2009, Blue Cross Blue Shield of Michigan started an elementary school-based program, called Building Healthy Communities, impacting more than 35,000 children in 83 schools to learn to make healthier choices and be more physically active.

To learn more about Blue Cross Blue Shield of Michigan’s efforts to make Michigan healthier, visit ahealthiermichigan.org.

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