DETROIT (WWJ) – Super Bowl Sunday may or may not go off without a hitch. With weather worries — there is talk about moving the event a day — effectively making it Superbowl Monday.
University of Detroit Mercy Marketing Professor Mike Bernacchi says changing the date could open up a can of worms:
“I don’t think that FOX would like that too well, as a matter of fact, because we would have to be home for this and there would be an outrageous happening, you know, for advertisers, for the network, for everybody,” said Bernachhi.
Professor Bernacchi says it’s unlikely that the date will be changed and advertisers are depending on the millions of dollars they will get for watching the game.