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WWJ’s Winter Survival Radiothon For THAW Raises Over $1 Million!

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WWJ's Charlie Langton interviews Macomb County Sheriff Anthony Wickersham from the WWJ Ice Desk during the 11th annual Winter Survival Radiothon for THAW. (Credit: WWJ Photo)

WWJ’s Charlie Langton interviews Macomb County Sheriff Anthony Wickersham from the WWJ Ice Desk during the 11th annual Winter Survival Radiothon for THAW. (Credit: WWJ Photo)

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SOUTHFIELD (WWJ) - WWJ Newsradio 950′s annual Winter Survival Radiothon for THAW, The Heat and Warmth Fund wrapped up Friday evening topping previous years by a wide margin.

Metro Detroiters, local businesses and corporations helped to make the 2014 THAW Radiothon a success to the tune of $1,154,198.

[SEE HIGHLIGHTS FROM THE RADIOTHON HERE!]

Some people might not think twice about turning up their thermostat a few degrees, especially on a day like this with wind chills at 20 below zero. Unfortunately, there are thousands of families in southeastern Michigan who cannot even afford to heat their homes or keep the lights on. Some have even faced the situation of choosing between warmth or providing food and medication for their families.

To help provide assistance to families facing such a crisis, WWJ and THAW are partnering for this 11th annual fundraising event.

Have a few dollars to spare for a neighbor in need? You can still  CLICK HERE to make a secure online donation now, or call  1-888-579-4950.

THAW assists families in need by preventing utility shut-off, providing fuel or restoring services. 91% of every dollar that THAW spends goes directly to help those in need and THAW’s utility partners match every dollar that THAW raises, so that $1 becomes $2 in energy assistance.

Keep in mind: A $40 donation will keep a family’s heat and lights on for 2 weeks, a $100 donation will keep a family warm for more than a month, and a $240 donation will keep a family safe and warm for three months.

A rewarding way to give back: The online auction for THAW is underway and continues through Monday, February 10 at 6 p.m. Help raise donations to keep families safe and warm this winter by bidding on hundreds of exciting items. Click here for more.

Since its inception in 1985, THAW — The Heat And Warmth Fund — has distributed more than $125 million in assistance to more than 175,000 Michigan households.

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