TAYLOR (WWJ)- Charmin is literally saving the butts of firefighters in Taylor by donating a year’s supply of toilet paper, which equals about 960 rolls.
The donation is part of the Charmin Relief Project for firefighters, a nationwide effort to distribute nearly 50,000 rolls of toilet paper to fire stations in need across all 50 states.
Charmin has asked consumers to share their firehouse bathroom stories that have sub-par conditions or are in need of relief.
Regional Brand Director Scott Mautz says that Charmin wanted to returned the favor to those who’s behind is at risk everyday.
“We heard stories of firehouses across the country that could use a little help due to insufficient funds or other constraints,” Mautz said in a statement. “We want to help the brave men and women who put their behinds on the line day in and day out for others-America’s firefighters. Charmin is committed to giving people a more enjoyable bathroom experience-no matter where they are.”
In addition to the donation, Charmin will select five firehouses across the nation that will receive a bathroom mini-makeover to transform homely to homey, and pull in elements inspired by firefighters own homes.
For more information on the Charmin Relief Project, visit the Facebook page at Facebook.com/Charmin or on Twitter @Charmin.
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