UpTo Upgrade ‘Layers’ Event Calendar

DETROIT (WWJ) — If you wonder what the Detroit app developer UpTo has been up to, well, it’s an upgrade.

The new UpTo gives users a top-level view of their existing calendar and expands to reveal upcoming events based on a user’s location, likes and interests – including user-selected sports schedules, TV shows, local concerts, music and movie releases, friends’ events and more. (And unlike other calendars that are limited to all-or-nothing sharing, UpTo lets users choose individual family members, friends or co-workers to share events with on an event-by-event basis.)

With a pinch or tap, UpTo expands to reveal the back layer, which includes upcoming events from calendars you choose to follow based on your location, likes and interests.

UpTo is a Detroit Venture Partners portfolio company.

“Managing what’s coming up should be effortless,” said Greg Schwartz, co-founder and CEO of UpTo. “Not just meetings and appointments, but everything – from your favorite sports teams and TV shows to your kid’s school schedule. Until today, these other calendars were scattered on paper, on websites, in apps and in emails, making it impossible to keep it all straight. UpTo represents the most significant innovation to the calendar in the last 10 years. We designed UpTo to give users a holistic view of everything coming up, without the clutter — the things you have to do, plus the stuff you want to do.”

UpTo offers automatic two-way sync with any existing Google, iCloud, Exchange, Facebook or other calendar that syncs with the user’s phone. Users syncing multiple calendars can choose which layer each calendar appears on in UpTo.

Groups and organizations can use UpTo’s online platform to publish and manage their own calendar content for others to follow, and simultaneously embed their UpTo calendar into any website to position their events for maximum engagement in front of fans and constituents.

UpTo is available for free for iPhone and coming soon to Android. To download or learn more about UpTo, visit http://www.upto.com.


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