Taco Bell is creating a big marketing push for its new breakfast offerings — and the latest ad campaign has chins wagging across the country.
Turns out, the breakfast items have at least one big, big fan: Ronald McDonald.
Lots of them.
Taco Bell’s newest ad is a tongue-in-cheek endorsement from men whose names just happen to be “Ronald McDonald.”
What do you think — Should McDonald’s object to this ad or just embrace it?
According to USA Today, Taco Bell is trying to chip away at McDonald’s market share of breakfast. Fast food breakfasts are a $50 billion industry, and McDonald’s has a 25 percent share of it, USA Today found.
To strike back at the traditional McMuffin egg and cheese sandwich, sausage, hash browns and pancakes, Taco Bell is offering things including a Waffle Taco, with a waffle wrapped around sausage or bacon, cheese, eggs, and syrup; their A.M. Crunchwrap is a breakfast sandwich wrapped in a tortilla. Bite sized Cinnabons are also on the new menu. Overall, the Taco Bell items will cost $1 to $2.49 each.