VW Safety Video Gets Attention of Texting Teens

HONG KONG — (WWJ) A video produced by Volkswagen to show teens in China the dangers of texting and driving is getting attention around the world.


VIDEO: Volkswagen “Eyes On The Road” safe driving video.

As of this weekend, the “Eyes on the Road” video had garnered more than 20 million views on YouTube.

The video shows young people in a Hong Kong theater watching a short film with a drivers eye view of somebody taking a drive. In the middle of the drive, a text was sent to everybody in the theater. As they looked down, the car crashed…shocking the young people in the theater.

The video ends with a message to the young people.

“Mobile use is now the leading cause of death behind the wheel,” reads the message on the screen. “A reminder to keep your eyes on the road.”

Automotive News reports that the video was produced by ad agency OgilvyOne Beijing, because texting and driving is a serious problem in China. Volkswagen says it’s considering making similar message videos for audiences in other parts of the world.

Connect with Jeff Gilbert
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Twitter: @jefferygilbert

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