Amazon is enhancing the connection between users and their smart phones, and providing an easier way to shop for items and services on the retailer’s website, with the release of the Fire Phone.
“Fire Phone puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more,” said Jeff Bezos, Amazon.com Founder and CEO in a release Wednesday.
This is the first smartphone designed by Amazon and features the “Dynamic Perspective” feature which enhances the experience of users while viewing media, playing games, surfing the Internet and viewing maps. It also offers 3D displays for images and maps.
The technology also uses four cameras, and four infrared LEDs built into the front of the phone to tilt the screen to show song lyrics in Amazon Music. Doing the same in Maps will reveal Yelp ratings and reviews around an address. In the shopping app, or in games, the function allows users to get additional views.
Fire also offers Firefly technology which allows users to to push a button the phone to scan and call phone numbers, visit websites; recognize television shows , music and movies to stream or download from Amazon.
The 4.7-inch phone also integrates Amazon features such as Mayday for access to the company’s experts and troubleshooting; X-Ray for enhanced movie, television show and music information; and free unlimited cloud storage for photos taken with Fire.
Prices start at $199 for a 32GB and $299 for a 64GB version.