World Cup Scores On Social Media
By Edward Cardenas
SOUTHFIELD (CBS Detroit) – The World Cup final may have been a low-scoring match, but in cyberspace, the game reached record levels.
Twitter saw 32.1 million Tweets were sent during the game between Germany and Argentina, and saw a record 618,725 Tweets per minute, the social media company stated on the company’s blog.
Sunday’s match was the biggest sporting event in the history of Facebook with 88 million people having more than 280 million interactions related to the game. The game topped Super Bowl XLVII in 2013 with 245 interactions, Facebook stated.
There were also 2.1 billion related searches on Google for the World Cup, including unique searches:
- Searches in Argentina for Lord’s Prayer were 66 times higher than the World Cup song during the final,
- Searches for “handbags” increased 11 times after German Chancellor Angel Merkel was spotted with a soccer ball-shaped bag,
- Brazilians were already looking ahead to the next tournament with two times as many people searching for World Cup 2018 than for the Argentina-Germany final.
An Instagram video by basketball star LeBron James also went viral. The new Cleveland Cavalier shared a video of streaker running on the field which was liked by more than 332,000 people.