U-M Researchers Challenge Taubman To Begin ‘Ice Bucket Billionaire Challenge’

ANN ARBOR (WWJ) – Some University of Michigan researchers are taking a popular social media challenge to a whole new level.

That social media phenomenon of course, is the Ice Bucket Challenge; and, at last count, it’s raised more than $80 million for ALS research.

Scientists at U of M’s A. Alfred Taubman Medical Research Institute, where they do ground-breaking, stem cell ALS research, have put their own special spin on it, dumping buckets and lab beakers filled with ice on themselves.

The Institute’s director, doctor Eva Feldman, not only challenged other researchers to follow suit.

She also threw down the gauntlet to the man who writes the big checks at the center.

“I have the pleasure of directing the A. Alfred Taubman Medical Research Institute…we challenged Mr. Taubman,” Feldman said. “In fact, we challenged him to begin a billionaire — an ice bucket billionaire — challenge.”

Feldman says she expects to see Taubman’s response video posted very soon.


Leave a Reply

Fill in your details below or click an icon to log in:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Detroit

Best Fall Festivals In Metro DetroitFrom music to art to special events, there's a little something for everyone's delight.
Best 4th Of July Concerts In Metro DetroitStaying home this weekend? Celebrate the 4th of July by rocking out at one of these shows.
Hump Day Drinks: 8 Cheery Cocktail RecipesNow that you've made it through half the work week, it's time to celebrate!

Watch & Listen