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Low Cost Airline Uses Celebrity Photo Hacking To Offer Sale Fares

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Spirit Airlines capitalized on the celebrity photo hacking with an ad. (Source: Spirit Airlines email.)

Spirit Airlines capitalized on the celebrity photo hacking with an ad. (Source: Spirit Airlines email.)

Edward Cardenas Edward Cardenas
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By Edward Cardenas

SOUTHFIELD (CBS Detroit) – Low-cost airline Spirit capitalized on the celebrity photo hacking scandal Wednesday by offering email subscribers a “Bare Fare.”

The email included a drawing of a woman attempting to cover her naked torso with the title “Our Bare Fare Was HACKED,” which alludes to the release intimate photos taken from nearly 100 celebrities whose phones or cloud storage sites were hacked.

Spirit added text which played off the hacking, which included phrases such as:

  • “We feel naked; you were never supposed to see this Bare Fare! It was meant for a special someone (who isn’t you). “
  • “We thought the cloud was our friend, y’know, because we spend so much time flying with ‘em.”

While the airline used theft of personal photos as a marketing ploy, some Twitter users reacted negatively to the promotion:

https://twitter.com/tylerbiwan/status/507232636033449984

While others enjoyed it:

A Spirit spokesman told the Wall Street Journal that the post wasn’t meant to be offensive.

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