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Pure Michigan Ranks Tops In Digital Engagement

By Edward Cardenas

SOUTHFIELD (CBS Detroit) - The Pure Michigan tourism campaign has earned top honors in a study by TwoSixDigital.

The study ranked the tourism offices in each state for the fourth quarter of 2014, and ranked Michigan as number one in its Digital Engagement Rankings.

The ranking for the top 10 states for digital engagement are:

  • Michigan
  • Virginia
  • Oregon
  • Massachusetts
  • Hawaii
  • North Carolina
  • Florida
  • Louisiana
  • Georgia
  • California

The report features an overall digital and social media ranking of each state, with an emphasis on website and Facebook engagement, according to the report.

This is the latest award for the Pure Michigan campaign, which has received the Mercury Award for the Best State Tourism Radio Advertising from the US Travel Association. Travel Michigan has also won a Mercury Award for the Best State Tourism Niche Marketing for the Pure Michigan golf and hunting campaigns.

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