Ford Delivers Toy Raptors By Drone At The Auto Show (Video)

By Edward Cardenas

DETROIT (CBS Detroit) - Ford Motor Co. utilized a high-flying, mobile delivery system to bring toy models of the new Raptor pickup to attendees of the North American International Auto Show.

Ford contracted with Philadelphia-based DroneCast to use drones to deliver small, plastic models of the new truck to attendees of the press preview who text messaged a special code to Ford.

Lucky winners who were selected had their model truck flown from a launch area, across the Ford display, and delivered to pre-determined location on the show floor.

"It's a great opportunity for the company," said GauravJit Singh, founder of DroneCast. "We are excited to be here."

The entire effort was put together quickly, Singh said. Ford only contacted his company about a week and a half ago.

"The time limit was very short," he said.

DroneCast launched in April, and has a patent to do drone delivery of marketing items.