How To Fuel Journalists At The Auto Show: Caffeine And Lots Of It (Video)

By Edward Cardenas

DETROIT (CBS Radio) - Over the course of two media preview days, auto makers and affiliated companies have events, press conferences and interview opportunities from before the sun rises until well after sunset at the North American International Auto Show.

To fuel more than 5,000 journalists from 60 countries who come to Detroit to cover the auto show, exhibitors provide a wide array of food and drink - and lots of coffee.

Automakers, suppliers and other automotive related companies provided a breadth of offerings throughout the day.

During the morning sessions, pastries could be found at most exhibits with freshly brewed specialty drinks. As the day progressed, lunches were served that included a buffet of foods from countries that border the Mediterranean at the Ford exhibit and plated meals such as pasta with vegetables and braised veal at Mercedes-Benz.

After lunch, the sweets came out at Smart cars, where servers offered cupcakes. Fruit smoothies were available at Mini and chocolate covered strawberries were on a platter at Cadillac.

But the one item which could be found throughout the exhibit floor, and at the Michelin Media Center, was coffee by gallon to fuel the journalists toward deadline.