Dominos Unveils DXP Delivery Vehicle With Built-In Pizza Warmer
ANN ARBOR (WWJ) - If you've ever delivered pizza -- you know the challenges. Keeping the pizza hot and not sliding all over the place isn't easy.
Dominos is attempting to solve those problems with the perfect pie delivery vehicle.
The DXP features an easy to load and unload pizza warmer accessible on the outside of the car and a branded exterior.
WWJ's Jeff Gilbert reports that 96 of the customized Chevrolet Sparks will be on Michigan roads by the end of the year. In addition to Detroit, the DXP will be seen in 25 markets across the U.S., including Boston, Dallas, Houston, Indianapolis, New Orleans, San Diego and Seattle over the next 90 days.
According to a Dominos statement, the DXP is the combined brainchild of former GM R&D executive Kenneth R. Baker, Michigan-based Roush Enterprises and Domino's. To also include consumers' input, hundreds of concepts were initially identified in an online crowdsourcing design competition hosted by Local Motors.
In a live streamed walkaround of the vehicle Gilbert said, "Dominos is selling this car to its franchisees for about $25,000."
Franchisees are willing to try it out considering it's a small investment and serves a dual role. In addition to delivering the restaurant's food and drinks, "... it's also a vehicle that's essentially a rolling advertisement," added Gilbert.
