SOUTHFIELD (WWJ) – It’s that time of year again for WWJ Newsradio 950’s annual Winter Survival Radiothon for THAW, The Heat and Warmth Fund.

Some people might not think twice about turning up their thermostat a few degrees, especially on a day like this with wind chills at 20 below zero. Unfortunately, there are thousands of families in southeastern Michigan who cannot even afford to heat their homes or keep the lights on. Some have even faced the situation of choosing between warmth or providing food and medication for their families.

To help provide assistance to families facing such a crisis, WWJ and THAW are partnering for this 13th annual fundraising event. The goal is to raise $1.6 million in emergency energy assistance funding.


Have a few dollars to spare for a neighbor in need? CLICK HERE to make a secure online donation now, or call 888-579-4950.

In celebration of THAW’s 30th anniversary, WWJ and THAW are introducing the “WWJ THAW 360 Club”. Making a one-time donation of $360 or $30 a month for one year earns supporters a spot in the 360 Club and a limited edition THAW travel mug.

THAW assists families in need by preventing utility shut-off, providing fuel or restoring services. 91% of every dollar that THAW spends goes directly to help those in need and THAW’s utility partners match every dollar that THAW raises, so that $1 becomes $2 in energy assistance.

Keep in mind: A $40 donation will keep a family’s heat and lights on for 2 weeks, a $100 donation will keep a family warm for more than a month, and a $240 donation will keep a family safe and warm for three months.

A rewarding way to give back: The online auction for THAW is underway and continues through Monday, February 10 at 6 p.m. Help raise donations to keep families safe and warm this winter by bidding on hundreds of exciting items. Click here for more.

Since 2004, WWJ’s Winter Survival Radiothon has raised more than $12 million in cash and utility match for THAW.


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