Amazon's Prime Day Returns For 'Christmas In July'
SEATTLE (AP) — Amazon's "Prime Day" has returned for a second year with the online retail giant promising twice as many deals as last year.
The company launched the event last July in an effort to promote its $99 annual Prime loyalty program, which offers free two-day shipping and other perks. Some of the big discounts are on large screen TVs and Amazon devices like its Echo, Kindle and Fire TV products.
USA Today compiled a list of the Prime Day deals that beat Black Friday. Keeping with the theme, blackfriday.com is running a live blog of the best Amazon Prime deals as they roll out.
Consumers may be hoping for better deals than last year, when #PrimeDayFail became a trending topic amid complaints that the products offered were unimpressive and the best items were quickly out of stock.
Retailers are countering Amazon with deals of their own. Wal-Mart has cut prices throughout the month on a host of products online.
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