Lions Announce ‘Retro Pricing’ For Beer, Hot Dogs During 1991 Celebration

DETROIT (CBS Detroit) — The Detroit Lions announced Monday the first ever retro pricing promotion at Ford Field for the team’s homecoming game Sunday, October 16 against the Los Angeles Rams.

The 1991 pricing promotion features beer for $3.50 and hot dogs for $2.50, available exclusively at The Breadstick — located on the second floor of the concourse near Gate A — beginning at noon on game day.

“We worked with Levy Restaurants to come up with a fun promotion that not only has a nostalgia touchpoint, but also is a value addition to the game day experience,” Lions Senior Vice President of Business Development Kelly Kozole said. “The ’91 pricing at The Breadstick will be offered at the conclusion of the DTE Energy Power hour and throughout the game.”

In addition to the retro pricing promotion, the Lions are offering two other celebratory homecoming promotions — a special ticket offer for the game that includes a Detroit Lions Zubaz giveaway and a Detroit Lions Barry Sanders Bobblehead for the first 20,000 fans.

The 1991 team set the franchise regular season win mark at 12 and went on to beat the Dallas Cowboys in the NFC Divisional playoff game — the team’s last playoff win — before losing to the Washington Redskins in the NFC Championship game.


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