SOUTHFIELD (WWJ) – It’s that time of year again for WWJ Newsradio 950’s 14th annual Winter Survival Radiothon for THAW, The Heat and Warmth Fund.

This year, WWJ and THAW raised more than $1.45 million.

Some people might not think twice about turning up their thermostat a few degrees. Unfortunately, thousands of families in southeastern Michigan cannot even afford to heat their homes or keep the lights on. Some have even faced the situation of choosing between warmth or providing food and medication for their families.

To help provide assistance to families facing such a crisis, WWJ and THAW are partnering for this 14th annual fundraising event.

(Credit: Laura Bonnell/WWJ Newsradio 950)

(Credit: Laura Bonnell/WWJ Newsradio 950)

Have a few dollars to spare for a neighbor in need? CLICK HERE to make a secure online donation now.

This year, you can join the “WWJ THAW 360 Club” by making a one-time donation of $360 or $30 a month for one year. Those joining the 360 Club will receive a limited edition Winter Survival Radiothon tumbler.

THAW assists families in need by preventing utility shut-off, providing fuel or restoring services. 91 percent of every dollar that THAW spends goes directly to help those in need and THAW’s utility partners match every dollar that THAW raises, so that $1 becomes $2 in energy assistance.

(credit: WWJ)

(credit: WWJ)

Keep in mind: A $40 donation will keep a family’s heat and lights on for 2 weeks, a $100 donation will keep a family warm for more than a month, and a $240 donation will keep a family safe and warm for three months.

A rewarding way to give back: The online auction for THAW is underway and continues through Monday, February 13 at 6 p.m. Help raise donations to keep families safe and warm this winter by bidding on hundreds of exciting items. Click here for more.

Over the past 13 years, the WWJ Winter Survival Radiothon for THAW has raised more than $13 million in energy assistance and has helped thousands of families.


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