Facebook Begins `Human Review’ Of Potentially Sensitive Ads

DETROIT (WWJ/AP) – Facebook says it will begin manually reviewing advertisements that target certain groups and address politics, religion, ethnicity and social issues.

The company has informed some advertisers about the new “human review” requirement, warning them that it might cause delays before their ads can appear on the social media platform.

An admission by Facebook that ads displayed on their social media site pre and post election are Russian backed and may still be popping up in your feed.

report by CNN this week said the Russian ads targeted pivotal states like Michigan and Wisconsin before the 2016 presidential election — with about 10 million eyes seeing at least one of the 3,000 political ads it says were bought by accounts linked to the Russian government.

Facebook has had to apologize amid recent revelations of rampant abuse of its automated advertising process to broadcast false news or promote divisive and hateful messages, such as ads aimed at people who’ve expressed anti-Semitic views. The company is also under increasing congressional scrutiny after revealing that ads linked to a Russian internet agency were seen by an estimated 10 million people before and after the 2016 election.

Axios first reported on the written notice to advertisers. Facebook confirmed it Saturday.

 

(© Copyright 2017 CBS Broadcasting Inc. All Rights Reserved. The Associated Press contributed to this report.)

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