May is small business month and the first week is small business week.

And we are pleased to announce the fourth annual Small Business Workshop.

Please “Save the Date”, May 3, 2018, for this year’s workshop, which is being presented by Fifth Third Bank, in conjunction with The LEE Group.  It is scheduled to be held at TechTown, 440 Burroughs Street, from 8am – 1pm, in Detroit.

Do businesses really know their customers?  How do you use target marketing based on key segmentation strategies?  What are the key factors and how do they impact attracting new customers while retaining existing ones?  What strategies should be developed and implemented to gain business and brand loyalty from untapped segments?  Do you know how much a customer is with to your business?

This year’s workshop will address these and more by focusing on Attracting and Retaining Customers.  You will not want to miss it!

Click here for complete details!


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