Get Your School Involved – Pennies 4 Power 2017!

p4p2017 625x352 Get Your School Involved   Pennies 4 Power 2017!

On Friday, February 10, 2017 from 5am-7pm, WWJ Newsradio 950 will kick-off our 14th annual Winter Survival Radiothon to benefit The Heat And Warmth fund (THAW) raising money for people who need help with their utility bills.  People will be encouraged to donate to help make difference to those in their community.

Your school has the unique opportunity to be a part of the WWJ Winter Survival Radiothon by participating in the Pennies for Power fundraiser brought to you by Domino’s Pizza and Michigan Educational Credit Union.

We would like to thank the following schools for participating in the 2017 Pennies For Power campaign:

  • Bingham Farms Elementary
  • Greenfield Union Academy (Detroit)
  • Lone Pine Elementary, Bloomfield Hills
  • Mason Academy (Detroit)
  • Neinas Dual Language Learning Academy (Detroit)
  • Timbuktu Academy of Science and Technology, Detroit
  • Winans Academy Elementary & Middle (Detroit)

Below is an overview on the Pennies for Power fundraising campaign.  We would love to get your students involved.  It teaches students the value of a dollar, the value in fundraising and most importantly supporting the community that are less fortunate.  There are great incentives for the kids and the schools as well.

There is no sponsorship cost to participate in the Pennies for Power program and it would be great promotion for your school.

Pennies for Power is a fun and easy fundraiser.  Here’s how it works:

  • Your school can select the week/weeks to run the campaign any time before by February 3, 2017.  Posters and buckets promoting Pennies for Power will be distributed the week before your campaign begins.
  • Students are asked to donate pennies/coins to THAW Pennies for Power buckets (buckets provided) to help families stay safe and warm this winter season.  We will give each school a minimum of ten buckets to place around the school for students to donate.
  • Schools will be included in a press release promoting program and on-air in promotional mentions highlighting their philanthropic efforts.
  • Schools can choose to count and roll the coins as a part of their curriculum (we supply the coin rolls), or we will collect and count them – whichever approach works best for you!  Coins will be collected at the end of your campaign week.
  • The principal, teacher, or specific children from the school will have the opportunity to present the check, on-air, at a designated time slot during the Radiothon. (School determines the individual(s) who will present the check) on Friday, February 10, Presentation can be after school and before 5pm if needed.
  • One classroom at each participating school will receive a pizza party, a visit from WWJ Newsradio 950 and Michigan Educational Credit Union will provide each school with a giant check in the amount of their donation to Pennies for Power to display at the school.  The “winning” classroom can be determined at the school level by most donations collected or random draw.  A

Every student can make a difference and every penny can make a difference.  Pennies for Power makes CENTS! 


If your school is interested in participating or would like more information, please contact Amy Berlin at 248-327-2733 or


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