Jean-François Tremblay

tremblay Jean François TremblayJean-François Tremblay
Senior Manager
Global Automotive Center – Advanced Mobility Team Leader

Advanced Mobility Leader

Jean-François is head of the Global Automotive Center’s initiative that focuses on issues and technologies gradually shifting the automotive industry towards an emerging ecosystem responding to broader mobility questions.

As leader of this initiative, Jean-François oversees the activities deployed by Ernst & Young to assist companies and governments around the world in understanding current and prospective opportunities related to the transformation of the industry. He often leads or helps mobilize the firm’s resources from different industry sectors and service lines to design methodologies and project scopes to measure the potential of new markets or analyze the role of diverse stakeholders.

Jean-François works with players introducing new business models across the rapidly evolving mobility value chain: utility companies designing charging stations for electric vehicles, governments and city administrations implementing regional strategies to incentivize more energy and traffic friendly behaviours, insurance companies identifying new consumer segments, start ups preparing seed investment rounds, etc.

  • Jean-François has been focusing on the automotive industry for 10 years with Ernst & Young. His experience of automotive issues reaches various areas of the globe, in particular emerging markets. One of Jean-François’ main abilities is to participate in the deployment of complex client projects involving broad thinking and cross-sector participation.
  • In recent years, Jean-François has supported numerous teams with subject matter and strategic thinking experience on projects in North America,, Europe and Asia.
  • Prior to joining the Global Automotive Center, Jean-François worked in Moscow where he lived between 2000 and 2005. Between 2003 and 2005 he led Ernst & Young’s automotive practice for Russia and the Commonwealth of independent states (CIS).


  • Jean-François holds an Executive MBA from the University of Michigan. He also has a Masters of Arts from the Hochschule für Philosophie SJ in Munich, Germany, where he graduated with cum laude in 2000.

Professional experience – select projects

  • Market uptake analysis: provide recommendations to a North American regional government on how to deploy an infrastructure for electric vehicles based on lessons learned and best practices in various geographies.
  • Commercial due diligence: help a large natural gas manufacturer quantify the potential to support the uptake of compressed natural gas vehicle in the country.
  • M&A projects: participate in the strategic and equity partner search for electric vehicle start ups as well as an energy storage companies in Europe and North America.
  • Financial due diligence: Help identify elements that may impact the transaction of a US electric car producer .
  • Commercial advisory:
  1. Provide support to a South East Asian government searching for options to revitalize an automotive cluster while considering the evolution of the automotive industry.
  2. Create incentive implementation options for a South East Asian government to motivate EV uptake.
  3. Co-design a energy tax leasing framework for a US start up to optimize the total cost of ownership message .
  • Discovery workshop: co-design a discovery session with an American Fortune 100 consumer product company to explore options to enter the transforming automotive value chain while leveraging the consumer experience.
  • Procurement analysis: design a cost analysis template to help a North American city administration considering the use refuse trucks powered by alternative energy.

More From CBS Detroit

Best Cooking Classes In DetroitLearn how to whip up some wonderful dishes while having fun!
5 Bucket List Items To Cross Off In DetroitThe “must-do” items for anyone making a trip to Detroit.
Best Spots For A Quick Lunch In Downtown DetroitThese places will get you in and out.

Watch & Listen LIVE