Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Ultimo owner Michelle Mone and Jade Ewen attend a photocall for Ultimo at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Ultimo owner Michelle Mone and Jade Ewen attend a photocall for Ultimo at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Ultimo owner Michelle Mone and Jade Ewen attend a photocall for Ultimo at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Ultimo owner Michelle Mone and Jade Ewen attend a photocall for Ultimo at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)

Miss Ultimo - Photocall

LONDON, ENGLAND - DECEMBER 15: Jade Ewen attends a photocall for Ultimo wearing a Miss Ultimo Santa Baby basque at Debenhams, Oxford Street on December 15, 2010 in London, England. (Photo by Ian Gavan/Getty Images)