Newest Pure Michigan Campaign Touts Detroit's ComebackTravel Michigan says the advertising campaign is about more than leisure travel, it's about challenging and shifting people's perceptions about Detroit.
Pure Michigan Campaign Results in $1.1 Billion in Visitor Spending in 2012The Pure Michigan campaign had its biggest impact ever in 2012, attracting 3.8 million out-of-state visitors to Michigan, where they spent a record high of $1.1 billion at Michigan businesses, according to a just-completed report by Longwoods International.
Pure Michigan 2012 National Ad Campaign Kicks OffThe Pure Michigan national cable TV advertising campaign for spring and summer 2012 hits the airwaves across the country beginning Monday, March 19 and runs through June.
Voters Like Tourism, Movie Promotions

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