Louisville, Adidas Announce 10-Year, $160 Million ExtensionLouisville has agreed to a 10-year partnership extension with Adidas through 2028 worth $160 million.
NHL And Adidas Unveil New Red Wings Uniforms For 2017-18 Season [PHOTOS]At the forefront of innovation, design and craftsmanship, the new ADIZERO Authentic NHL jersey takes the hockey uniform system and hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction.
Kanye West's New Adidas 'Yeezy Powerhouse' Are Getting Roasted For Looking Like Old Men Shoes [PHOTO]Kim Kardashian sent out a Snapchat photo of the new kicks and was instantly roasted.
Break The 40-Yard Dash Record, (Sell Your Soul), Win An IslandThe whole thing is being staged by Adidas, so eligible contestants must be wearing Adidas cleats.
James Harden's New Adidas Shoes Roasted Online [PHOTOS]Elderly people will probably snub them for their lack of style. Heck, the blind will turn them down. Note, too, that Harden dated Khloe Kardashian. Apparently her style didn't rub off on him.
Report: NHL May Include Ads On Jerseys With New Adidas DealThe NHL would become the first of the big four North American sports leagues (NHL, NFL, NBA and MLB) to feature full-time ads on uniforms used in games.
Ohio State's Darron Lee Says Nike Might Help 'Them Fools up North'"Maybe Them Fools up North will be good again now that they are back to Nike," said Lee in his first tweet on the subject.
Louisville Might Have The Best Football Helmets Ever [PHOTOS]I never knew a Cardinal could look so mean!
Did Michigan Sign With Nike? [PHOTOS]It appears that pitch may have worked.
Report: Michigan Taking Bids From Adidas, Nike For New Apparel DealThe University of Michigan took bids from both Nike and Adidas -- the school's current outfitter -- to become the athletic department's next long-term provider.
Report: Michigan Is Considering Changing From Adidas To Nike Or Under ArmourIn the early 1990s all the way through 2007, Michigan was a Nike school.
Michigan Postseason Basketball Uniforms [PHOTO]Adidas revealed new postseason uniforms for Michigan basketball.