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Auto Marketing

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FordDirect Launches Chat Services with LiveConnect to Increase Dealer Sales Leads

Ford Direct announced Tuesday it has introduced LiveConnect Communication Service, an enhancement to its product offerings that enables dealers to better engage with consumers in real time through their websites.

WWJ Newsradio 950–04/30/2013

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Polk Provides Industry Intelligence to CityTwist For Email Targeting

Polk, the Southfield information and database provider, said Wednesday it had entered into a business agreement with Boca Raton, Fla.-based CityTwist, one of the largest national email marketing companies in the United States, to provide proprietary in-market timing and consumer brand affinity data for integration into CityTwist’s marketing services for auto dealers.

WWJ Newsradio 950–02/01/2012

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